This ad, which won a Gold Lion at the Cannes International Film Festival, is another of my personal favorites. It was created by Ogilvy in Johannesburg for the TOPSY foundation; a foundation set up to support people living with and suffering from AIDS and HIV in South Africa. The ad shows the dramatic recovery of AIDS patient, Selinah, under the care of Topsy through the administration of anti-retrovirals (ARV's) over a period of ninety days. It encourages viewers to donate money to the foundation in order to help TOPSY save more lives through their care and medical support. Living in a country with the highest AIDS rate in the world, we are exposed to HIV/AIDS support initiatives almost everyday, but Selinah's story is the one that has really resonated since its release.
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