This ad, which plays on the idea of getting pleasure out of being able to "touch both sides" of the new Playstation controller, was created by TBWA in Paris. I enjoyed this ad, not only because I think it is flawlessly put together, but I think it conveys its message to its target audience perfectly. One of the most important lessons in advertising is about knowing your target audience and speaking to them in a language they understand. I think Playstation illustrates this brilliantly.
No comments:
Post a Comment