From unlikely beginnings as a classics teacher to his current job as Vice chairman of the Ogilvy Group in the UK, Rory Sutherland, is one of marketing's most original thinkers and influential speakers. He joined Ogilvy and Mather's planning department in 1988 and became a junior copywriter working on Microsoft's account in its pre-Windows days. As an early fan of the internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
Today, Rory has been dubbed a "leading light" in the advertising industry, and it has been said that he stands at the center of an advertising revolution in brand identities by designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. In the Ted Talk posted below Rory attempts to explain how advertising adds values to product by changing our perception, rather than the product itself.
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