"Just because it works, doesn't mean it's fixed"

These three Volkswagen ads are some of Ogilvy Cape Town’s finest. They are part of a series called “Genuine Parts”, which won the Creative Circle’s Ad of the Month award in July 2012. What I love about them is that we can relate to something being “working” but not necessarily being “fixed”. Home projects, patch-up jobs, and DIY’ing gone wrong.