Is chewing gum bad for your image?

Created by Saatchi and Saatchi in Argentina for gum maker Beldent, the "Almost Identical" campaign is framed as a real social experiment - a 'branded art installation' - which aims to prove that chewing gum makes you cool, or at least gives you a more desirable impression. How did it work? Quite simply, Beldent took 5 sets of twins, 1 chewed gum, the other didn't. People were then asked a series of questions to gauge their impression of the twins. 74% of the people that voted favored the twin chewing the gum, and it was proved that chewing gum does not in fact, give off a bad impression. 

As explained by Aden Hepburn from digitalbuzzblog.com: "This might be the most indepth piece of creative I've ever seen that was solely aimed at getting people to chew, chewing gum." But not only that, Beldent actually shows you that chewing gum makes you cool, without trying to be cool."

What were you talking about?

Have a look at the most talked about topics on Facebook in 2013. Were you talking about any of these?

More on Selfies: Kobe vs Messi

This ad comes as a sequel to Turkish Airlines' "Legends on Board" spot released last December, in which Kobe Bryant and Lionel Messi performed a succession of tricks while competing for the attention of a young fan. The spot became an unexpected hit on YouTube, with more than 21 million views on its first four days online. The ad has now been viewed a total of 106 million times.

Now the sporting idols star in what is called, appropriately enough, "The Selfie Shootout"; yet another great example of the power of the digital generation's favorite mode of photo - the "selfie" - which I commented on in an earlier post. The selfie has actually become so big in 2013, it was named Oxford Dictionaries' Official Word of the Year. 

The original hit was created by a local Turkish agency, Alametifarika, but this new ad is part of a campaign created by the Turkish's brand new agency Crispin Porter & Bogusky. Whether it all adds up to a repeat of last December's viral smash hit for Turkish Airlines remains to be seen. So far it has almost 85 million views. 

The original "Legends on Board" spot:

Mobile - Bigger and better in 2013!

And you thought that mobile became big this year?! Well it is much bigger than you expected! Have a look at some of these incredible stats!