It has been said that on a day-to-day basis we are exposed to up to 3500 brands a day. From the minute we wake up to the minute we go to sleep, the average person lives in a world bombarded by branding. This is why one of the most important criteria of branding strategy is the development of a powerful logo. As the symbol which encapsulates brand recognition, a brand's logo is crucial as a communication tool. It embodies what the brand stands for, what the brand values, who the brand is targeting and much more. Here we take a look at the evolution of some of the most influential brands of our time. Notice the importance of brand logo consistency here. Despite incremental changes, brands have been careful to keep a constant stream of recognition running through their logos.
1. Apple
2. Shell
3. Xerox
4. BMW
5. Nike
6. IBM
7. Canon
8. Google
9. Kodak
10. Microsoft
11. Volkswagen
12. MasterCard
13. Mozilla Firefox
14. Pepsi
15. LG
Source: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
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