The Super Bowl has always been a showcase for Madison Avenue, and this year was no different, with commercial broadcasting TV network CBS charging between $3.7 - $3.8 million for 30 seconds of ad time in a broadcast. Ridiculous? Not really! You see, with football being America's most popular sport, the NFL is most widely-watched, profitable league. The numbers back that up: the Super Bowl is routinely the most-watched television event of the year, pulling in numbers that make other TV events look like child's play. According to the National Retail Federation (NRF), there was an average of 179 million people worldwide watching the Baltimore Ravens take on the San Francisco 49ers in this year's Super Bowl - up from 172.5 last year. This year's Oscars netted around 40 million viewers. Naturally this makes ad spend HUGE, and for the brands that make it onto the screen during this time, where viewership is absolutely mind-blowing, there is huge pressure on them to be the 'best' and come out on top.
Here are what were rated the "Funniest Super Bowl Ads of 2013":
Some more facts about this year's Super Bowl:
1. Shoppers in 2013 spent a combined $12.3 billion on food, gear and electronics for the Super Bowl this year, up from $11 billion last year.
2. An estimated $434 million was poured into the New Orleans, where the Super Bowl was held this year, through retail and shopping, hotel, car rental and entertainment spend.
3. The average Super Bowl Party Host spent $240 this year.
4. Tickets for a 30 people suit at the game went for up to $325 000.
5. Top 5 advertisers from the past 10 years (according to ad spend):
i) Anheuser-Busch: $248.6 million
ii) Pepsico: $182.7 million
iii) General Motors: $97.2 million
iv) Coca-Cola: $80.8 million
v) Walt Disney: $74.3 million
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