As part of its 25th anniversary of 'Just Do It', Nike has released this kick ass commercial, "Possibilities" which seeks to inspire viewers to push their limits and strive to reach new goals. The commercial, which was created by Wieden + Kennedy in Portland, Oregon, features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the commercial which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine. These characters expose different challenges that encourage viewers to push themselves to new limits, and explore their own "possibilities". The challenges include everything from running a marathon, to riding an electric bull and taking part in one of the Nike+ Running and NikeFuel challenges.
I think it sends out a brilliant message - We are all capable of a little more.
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