Vission Mission is a CSI initiative that was started by Ster Kinekor, one of South Africa's biggest and most popular cinema chains, which actively and continuously aims to contribute towards the elimination of degenerative eyesight amongst the country's youth. The initiative was launched in 2005 during Eye Care Awareness Month to highlight the issue of low vision as a major public health concern in South Africa. It is currently estimated that, of the three million learners in Grade 1, 2, and 3, one tenth have eye problems which, if left uncorrected, could lead to severe vision impairment in adulthood.
Since its inception, Vision Mission has screened over 249 000 learners from disadvantaged backgrounds across the country. They have provided glasses to over 10 000 students. This has been made possible by some of the initiative's partnerships and contributions by Spec Savers, the National Department of Health, Edcuation and Social Development, the Nthulisa Foundation, Bonteheuwel Organisation for Youth Development and Pareto Limited. Ster Kinekor has also made consumer donations possible and easy by giving consumers the options of adding R2.50 to their movie ticket at the self-service terminals if they want to contribute.
Here are three of the brilliant ads that were created by South African film school, AFDA, for Vision Mission. They are a big favorite of mine.
No comments:
Post a Comment