There have been hundreds of anti-drunk driving campaigns that have been released in the past few years but very few have been as impressive as this one in my opinion. Working with local marketing agency DDB, popular Singapore nightclub Zouk turned to RFID (radio-frequency identification) technology in an effort to tackle the problem of nightclub goers driving home under the influence of alcohol. In a recent study that was carried out in the city state, there were 2141 cases of drunk driving, a few of which proved fatal.
To reduce this frighteningly high number of drunk driving cases, a "Pee Analyser" was created and fitted into the popular club. The "Pee Analyser" would issue a warning to club-goers if they were over the legal alcohol limit by detecting the amount of alcohol in their urine.
How did it work?
As drivers arriving at the club hand their keys over to the valet, they are given an RFID parking card. When the card is activated, not is it capable of identifying the driver, but it is also capable of recording the driver's alcohol level. It does this by way of a urine testing device fitted to each urinal. The urinal-based testing device is paried with an RFID reader that detects, tags and reads information from the cards. This means that if a driver's urine contains too much alcohol, a message will flash up on the screen in front of them saying "Maybe you've had one too many to drive; call a cab or use our drive home service". To avoid complications, the device instantly resets itself after use, to avoid mixing up readings from previous urinal visitors, as explained by the creator.
How did it work?
As drivers arriving at the club hand their keys over to the valet, they are given an RFID parking card. When the card is activated, not is it capable of identifying the driver, but it is also capable of recording the driver's alcohol level. It does this by way of a urine testing device fitted to each urinal. The urinal-based testing device is paried with an RFID reader that detects, tags and reads information from the cards. This means that if a driver's urine contains too much alcohol, a message will flash up on the screen in front of them saying "Maybe you've had one too many to drive; call a cab or use our drive home service". To avoid complications, the device instantly resets itself after use, to avoid mixing up readings from previous urinal visitors, as explained by the creator.
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