Created by Saatchi&Saatchi in Stockholm, this has got to be one of the creepiest, yet coolest, and most privacy-violating marketing stunts ever! Set up to entice horror movie-goers and club members to attend the annual Swedish horror film fest, Elmsta 3000, a series of chillingly creepy messages were sent out, making invitees feel as if they were being watched. They received pictures taken outside their own homes, and clipped warnings of death. The simple stalker tactics worked wonders and the results were great.
This isn't the first of the brilliantly created invitations for the Elsmta 3000 film festival. For over four years now Saatchi&Saatchi have been creating the most innovative and exciting pieces of work to draw people to the festival. Here is a brief look at some of their previous campaigns:
"An invitation for a Swedish horro film festival. This pillow was sent out to the members of the festival. Time and date was printed on the tag."
"All members of the film festival "Elmsta 3000 horror rest" got an envelope with their own face printed on it."
"To open the envelope you pulled a strong and cut your own throat. On the red paper the time and date of the festival was written."
"An invitation for Swedens scariest film festical. Festival theme - Zombie films. An envelope with holes in it were sent out to the members of the festival. Inside the envelope there was a fold out poster with bullet holes everywhere, except for the head. (The only place where a zombie can be killed. A classic case of zombie panic)"
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