Famous Faces

According to a recent study that was conducted across hundreds of celebrity-endorsed brands, it has been proved that the average sales for most brands increases by around 20% upon commencing an endorsement deal. Celebrity endorsement has the power to instigate and inspire, enlighten and enrage, entertain and edify the consumer. Its inherent benefits are that it can be leveraged across multiple channel experiences (and potentially services), cuts through advertising clutter, creates a brand narrative and allows for channel-specific optimization. Whilst there is the undeniable risk that companies take on when choosing a celebrity-endorsement approach (we only have to think of Tiger Woods to understand how it can go pear-shaped), celebrity endorsement is ultimately always worth investing in if you have the right person. It is an expensive but easy option for companies.

As outlined by Ad Age’s Dean Crutchfield, there are a number of ways in which your company can benefit from a solid, healthy endorsement: 

-It gives companies the opportunity to create new markets and/or tap into an activation base of fans.

-It gives companies the ability to spark sales by enticing consumers to learn more about the brand.

-It gives companies the means to promote a unique, relevant and sustainable brand attribute that might be hard to attain otherwise.

-It gives companies the option to build reciprocity into the partnership by supporting the celebrity endorser’s brand.

-It establishes greater grounds for innovating the product/service offering.

-It allows companies to challenge preconceived notions about their brands

Here are some of the all-time favorite celebrity-endorsed products: