This ad, which was developed by Belgian agency Duval Guillaume Modem for the cable channel TNT, set records in 2012 with over 40 million views. The short spot was filmed in an attempt to promote TNT's new season of programmes in the the town of Flanders, Belgium, where a red button was placed in a quiet square with a sign reading "push to add drama". Well, drama most definitely unfolded in a surprising scene of events, and the marketing clip became a viral video hit.
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