1920-1970s: Welcome to a world of the whitest smiles, angelic children, the cleanest kitchens and the richest husbands. Welcome
to an era in advertising history that has become synonymous with the submissive
“Stepford Wife” and the objectification of women. Positioned so often at the
feet of their men, preparing dinner, cleaning the house, fixing drinks
and painstakingly ensuring they look their best, women were portrayed as mere servants to the
man’s world they were living in. Women were perceived as stupid, weak, incapable and powerless, and this sexist ideology was only perpetuated by the advertising industry. These examples of just a few.
Mr Leggs
Van Heusen
Kenwood
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Weyenberg Massagic
Hoover
Datacomp
Alcoa Aluminum
Lux
Bell Telephone System
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