I think it is fair to say that a great deal of us believe Pinterest is a tool used for wedding planning, homemaking and baking inspiration. Well, that was definitely my impression up until a few months ago when I really got exploring. I did some research, played around with the site myself and as I got to know it a bit better, not only did I realize that it was much MUCH more than a portal for broody women and bratty teenagers to feed their obsessions, but I also got speaking to some people in the industry who shared insight on how Pinterest can be useful for business. This really fascinated me and, wanting to share this interest, found an infographic which sums it up very well.
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