Almost everyone wants to game Google search results for the benefit of their campaigns. But as I have been told by some techies, Google does not like being gamed. And it is very, very hard to do so. This is why Volkswagen's campaign for its 'business car' range has created such a hype. Developed by a group of masterminds from SEA-Team with the help of brilliant SEO (Search Engine Optimization)-craftsmanship, Volkswagen managed to take over the Google search results and display a complete ad in the image display. Had it not been documented, the activation would only have lasted a few days.
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