The ANAR (Aid to Children and Adolescents at Risk) Foundation and the Grey Group Spain have created this unique campaign which allows only children below five feet four to be able to view a message of concealed assistance, which appears differently to the adult they are being accompanied by. With the rate of children being abused by a parent or guardian on a continual rise, the ad allows children to view a message without it being disarmed by their abuser. This gives children an opportunity to change their circumstances of abuse, without the abusing adult being any wiser.
The ad was created using a technique called lenticular printing that exhibits two different images depending on the angle at which they are viewed. When anyone over five feet four views the image, the child simply appears morose. But for those shorter viewers (targeted at 10 years of age and younger), the boy's face is covered in bruises and cuts, reading "if somebody hurts you, phone us and we'll help you" with ANAR's phone number.
Have a look at link the below the pictures for the video.
How it works:
What the adult sees:
What the child sees:
To watch the video click here.
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