Releasing their new 'Marketing Cloud', Adobe humorously makes the case that their new product's suite of services - from campaign analytics to media optimization and more - could help you avoid disastrously misinterpreting customer data and give you a better handle on just who, exactly, is clicking those banner ads of yours. The fictional product in the spot - a set of hardbound encyclopedias - is the kind that seems unlikely to enjoy a sudden sales spike. But that's just what happens - or at least appears to happen. The punch like at the end of the ad reminds you not to make too many assumptions where your marketing is concerned. "Do you know what your marketing is doing? We can help!"
The spot was created by San Francisco agency Goodwill, Silverstein and Partners, and features Oscar nominated Michael Lerne (over-eager, but under-educated Encyclopedia CEO). Enjoy!
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