This ad comes as a sequel to Turkish Airlines' "Legends on Board" spot released last December, in which Kobe Bryant and Lionel Messi performed a succession of tricks while competing for the attention of a young fan. The spot became an unexpected hit on YouTube, with more than 21 million views on its first four days online. The ad has now been viewed a total of 106 million times.
Now the sporting idols star in what is called, appropriately enough, "The Selfie Shootout"; yet another great example of the power of the digital generation's favorite mode of photo - the "selfie" - which I commented on in an earlier post. The selfie has actually become so big in 2013, it was named Oxford Dictionaries' Official Word of the Year.
The original hit was created by a local Turkish agency, Alametifarika, but this new ad is part of a campaign created by the Turkish's brand new agency Crispin Porter & Bogusky. Whether it all adds up to a repeat of last December's viral smash hit for Turkish Airlines remains to be seen. So far it has almost 85 million views.
The original "Legends on Board" spot:
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